On April 24, 2025, Rawbank revealed its new logo and corporate identity in Kinshasa at a ceremony held at the lender’s headquarters. The change is a milestone for the 23-year-old bank.

“The new logo is a symbol in its own right. It is inspired by the Congolese leopard, the embodiment of power and resilience. The yellow claws represent our strength and capacity for innovation. Yellow evokes vitality, optimism, and prosperity, while the black typography embodies the solidity and reliability of our institution,” explained Rawbank Communication Director Naima Issawi.

Rawbank also has a new fresh slogan: “Rawbank. Au-delà d’une banque, l’avenir commence ici.” (Ed.note: Rawbank. More than a bank, the future starts here.”

According to Rawbank CEO, Mustapha Rawji, the rebranding conveys a “clearer, stronger strategic vision”. He also highlighted plans to accelerate digital transformation and expand financial access across the DRC.

The bank aims to deepen its commitment to a greener, more inclusive economy by supporting local talent, women entrepreneurs, and SMEs, while maintaining its core values of proximity and reliability.

"Rawbank is viewed both as a retail and corporate bank and a key driver of SME support and financial inclusion. This diversity is at the heart of our new identity. It's not a rupture, but continuity towards a more modern banking experience closer to the realities of the market," said Étienne Mabunda, the bank's Commercial Director.

Rawbank strengthened its leadership in 2023, with total assets rising to $5.06 billion from $4.15 billion in 2022. Deposits grew 22.36% to $3.94 billion, and loans increased 19.2% to $1.55 billion. Serving over 500,000 customers, Rawbank remains central to the DRC’s financial ecosystem.

This article was initially published in French by Ronsard Luabeya (intern)

Edited in English by Ola Schad Akinocho