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Rawbank Backs University Basketball to Boost Youth Talent and Brand

Rawbank Backs University Basketball to Boost Youth Talent and Brand

Rawbank, the leading banking institution in the Democratic Republic of Congo, is set to launch the second phase of the All Stars Game University 3X3, a university basketball tournament aimed at discovering new athletic talent. The announcement was made on August 29, 2025, in Kinshasa by Rawbank's Brand Manager, Jimmy Baraka, at a press conference. The event will take place from September 18 to 20 in the capital, following the first stage held weeks earlier in Matadi, the capital of Kongo Central province.

The initiative is designed to showcase the technical and athletic abilities of Congolese students while allowing them to earn official FIBA points. According to Baraka, the tournament serves as a platform for young athletes, paving their way to national recognition and, for the top performers, international competitions. The winning team will represent the DRC at the next international FIBA 3X3 tournament, as the HEC Kinshasa team did after winning the first edition.

"By supporting this tournament, Rawbank reaffirms its commitment to investing in human capital and promoting a future built on inclusion and responsibility. We are proud to be associated with an event that energizes the country's university and sports life," said Mustafa Rawji, Rawbank's managing director.

Twelve universities in Kinshasa will participate in this phase: the Catholic University of Congo (UCC), the Protestant University of Congo (UPC), the Haute École de Commerce (HEC), the University of Kinshasa (UNIKIN), the National Pedagogical University (UPN), the Higher Institute of Applied Techniques (ISTA), Belcampus University, William Booth University, the Academy of Fine Arts, the Higher Institute of Computer Science, Programming and Analysis (ISIPA), the National Institute of Building and Public Works (INBTP), and the University of Information and Communication Sciences (UNISIC). Some of these institutions will provide their sports facilities to host the games.

Organized in partnership with the DRC Basketball Federation, the tournament also has the support of Visa and Illicocash. It is part of the bank's We Act program, which supports young people in the DRC in entrepreneurship, digital technology, and financial literacy. Launched two years ago, the program has already provided training and personalized support to nearly 250 young people, according to its manager, Éric Ngeleka.

Ronsard Luabeya

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