Coopérative U has entered the Democratic Republic of Congo through a partnership with the Biso na Biso group, operator of the Kin Marché brand. Announced on April 2, 2026, the deal includes supply and trademark licensing and represents a new phase in the French retailer’s international expansion.

The partnership is built around a dual-brand strategy. The Coopérative U logo will appear alongside Kin Marché, in what the group describes as a “hybrid” model. In Kinshasa, three stores will operate under the U Express format from 2026, with a gradual rollout of operational standards and private-label products.

Chief Executive Dominique Schelcher said the group’s international strategy relies on alliances with local partners that bring market expertise. This approach allows Coopérative U to build on an existing network while deploying its commercial know-how and brand.

According to the company, Biso na Biso operates 79 stores and plans to reach 116 by 2027. Store sizes range from 500 to 1,000 square metres. The Kin Marché brand is mainly present in Kinshasa, focusing on mid-sized outlets.

Coopérative U, which has more than 130 years of history, operates between 1,800 and 1,900 stores. Its expansion into the DRC is part of a broader strategy to grow outside France through local partnerships and convenience formats. It also reflects rising interest from international retailers in a Congolese market where modern retail is still developing.

Ronsard Luabeya